Getting so much face time with bath products has made me curious: why is everything written on the bottle in perfectly clear English repeated in French on the exact same bottle?
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Obviously, given the above, extremely factual example, the idea that the French would have any say in America's cleanliness is ridiculous.
This is either some sort of nefarious plot by the French that is too complicated for me to even explain, a kind but misguided effort to encourage more American-like bathroom behaviors among our French brethren, or, even worse, a ridiculous attempt by American marketing people to fancify an American product for American consumers...by talking about it in a language none of these people knows.
My money is on choice #3. Only the type of people who appreciate "Burst"-scented things would think a French is a sexysexy surefire way to sell people on soap. It's not enough for these people that my shaving cream smells like a cabana blender or that my soap is "purifying" me instead of just cleaning me - my shower now has to be French as well. It's elegant, like when a restaurant puts "gateau" on its menu instead of "cake" or when people order "french fries" instead of "freedom taters."
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